Baidu hand Symantec

Chinese search engine Baidu to enter the online antivirus boss faster and faster pace. Just last October, many well-known domestic Baidu jointly launched a new anti-virus vendors, "Baidu antivirus" channel. Yesterday, Baidu announced to hand the world's largest maker of personal information security --- Symantec. Symantec throw to peach, brought its sophisticated online marketing platform (SOS) first appearance in China, and joined Baidu antivirus Channel; Baidu also quoted by Li, Baidu's platform for the Symantec anti-virus alone open sub-stations.

Login Baidu antivirus channel, you can see the new channel Baidu antivirus, including seven large column: McAfee, Trend, Kingsoft Internet Security, Jiangmin, Dr Simon, Trojan defense, Symantec, Zhuanshagongju Daquan, 7 major partners all there, each zone.

Baidu spokesman told reporters, using the platform of Baidu advantage of the Internet as a sales channel for anti-virus software, the role of Baidu anti-virus software like a "big supermarkets." The current profit model was similar to that "Baidu TV," the sales approach, according to antivirus vendor's sales for commission. However, fast development of the Internet, such as Baidu TV, have all been free. As regards the Baidu online antivirus future revenue model, is still exploring.

For this partnership, Symantec's vice president, Greater China CEO Bernard Kwok said: "Symantec is pleased to work with Baidu Baidu's billions of dollars to provide security solutions."

According to CCW Research data showed ,2006-2009, the network security market to continue growing rapidly in 2005, security products market in China reached 36.5 billion yuan, up 27.3%. Expected compound annual growth rate in 2006-2009 was 22.1% in 2009, security products in China market to more than double over 2005, reaching 8.1 billion.

Industry analysis, Baidu rely on search amassed a considerable popularity, this is the advantage of Baidu, Baidu's brand determines that it can enter a strange area, and specific action only "integrating resources" can be realized.






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